State of the identity authentication market
Friction in processes erodes revenue and customer satisfaction
Growing complexity as phone lifecycle management becomes more difficult, exacerbated by 5G
Mounting fraud losses due to synthetic identities, account takeovers, and ransomware
Rising operating expenses as businesses procure massive amounts of data to tack on point solutions
Privacy and personal data aggregation at a tipping point
The fear of fraud kills revenue
The Issue
Businesses play
whack-a-mole fighting fraudsters, while legitimate customers suffer in the process
The Result
Antiquated authentication results in cumbersome UX which causes customer frustration, abandonment, and mounting operating expenses fraud losses
The Truth
Fraud mitigation is a by-product of modern identity authentication, which additionally drives revenue, lowers operating expense, and fosters financial empowerment
Mobile phones are central to our daily lives
Consumers now choose businesses that provide mobile-ready experiences that are frictionlessand secure.
Yet most businesses lack the phone and identity data to deliver seamless user experiences that also mitigate fraud.
Today’s 18-year-olds have had a phone for over 5 years