Omnichannel merchants, including those that operate physical and digital storefronts, desire a 360-degree view into their customers’ purchase behavior in order to identify marketing and advertising opportunities, determine the types of offers to make or incentives to optimize, as well as understand channel purchase preferences to determine if there are opportunities to demand shift, such as incentives for a repeat in-store buyer to adopt a mobile application to purchase.
Understanding and influencing omni-channel purchase behavior is important to merchants, an on omni-channel buyer typically purchases more, at higher frequencies with a higher long term retention rate.
A Triggered Email is an email automatically sent to an existing customer based on specific action they take on a website or app such as abandoning a shopping cart. Triggered emails only go to existing customers that have previously opted-in to receive email marketing.
Triggered Email is a three-step process, requiring two current “off the shelf” solutions
Tokenization of existing customers through Prove Identity Manager (MNV 1.0, MNV 2.1)
Mobile Authentication (T-Mobile & Verizon Only) of a visitor to a site or app
Mobile Authentication Identity Token is matched to Prove Identity Manager℠ Identity Token
Upon a successful match, An “abandoned shopping cart” Triggered Email is sent