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Solution

Prove Consumer Marketing℠

Prove Consumer Marketing℠ Solutions apply our expertise in Identity across to all aspects of the marketing funnel, including identity resolution, identity management to personalization with the goal of converting prospects to customers and the growth of the lifetime value of existing customers.

Prove Consumer Marketing℠ Solutions are positioned as an infrastructure enhancement to support existing marketing platform investments which on average include over 20 platforms such as email marketing.

Coverage:

Prashant Desai

Slack : pdesai

Prove Consumer Marketing Solution Overview

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Prove Consumer Marketing℠ Solutions

Stay tuned! Overview coming soon!

C1 – Single Customer View – Purchase Behavior

Omnichannel merchants, including those that operate physical and digital storefronts, desire a 360-degree view into their customers’ purchase behavior in order to identify marketing and advertising opportunities, determine the types of offers to make or incentives to optimize, as well as understand channel purchase preferences to determine if there are opportunities to demand shift, such as incentives for a repeat in-store buyer to adopt a mobile application to purchase.

Understanding and influencing omni-channel purchase behavior is important to merchants, an on omni-channel buyer typically purchases more, at higher frequencies with a higher long term retention rate.

Mobile & App

Status: Alpha
Solution & Use Case FAQKYC Compliant FAQsStandard Configuration
CX flow first illustration
1

Consumer makes a purchase through a mobile app, Kiosk or In-Store Point of Sale (Register)

CX flow second illustration
2

Credit card transaction data is collected and aggregated across purchase touchpoints - mobile app, Kiosk or In-Store Point of Sale (Register) and stored in a PCI compliant Vault.

CX flow third illustration
3

Individual Credit cards from purchase activity are matched to a Prove identity Token.

Then Prove Identity® Tokens are then identified and matched to a Household Identifier

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C3 – Triggered Email Use Case

A Triggered Email is an email automatically sent to an existing customer based on specific action they take on a website or app such as abandoning a shopping cart. Triggered emails only go to existing customers that have previously opted-in to receive email marketing.

Triggered Email is a three-step process, requiring two current “off the shelf” solutions

  • Tokenization of existing customers through Prove Identity Manager (MNV 1.0, MNV 2.1)

  • Mobile Authentication (T-Mobile & Verizon Only) of a visitor to a site or app

  • Mobile Authentication Identity Token is matched to Prove Identity Manager℠ Identity Token

  • Upon a successful match, An “abandoned shopping cart” Triggered Email is sent

Mobile & App

Status: Alpha
Status: Early Adopter
Solution & Use Case FAQStandard Configuration
1

Visitor visits a product page, likes the product, and adds to shopping cart.

Mobile Auth℠-generated Identity Token matches Prove Identity Manager℠ Identity Token of an Existing Customer

2

But instead of buying the product, visitor abandons the shopping cart.

Upon abandonment, the Identity Token is sent to a Brand’s Third-Party Vendor with email on file.

3

The abandonment triggers an auto-follow up email for a second attempt to convert.

Third-Party Vendor sends the follow-up abandonment email to existing customer.

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Contact Center

Status: Release
Solution & Use Case FAQStandard Configuration
1

When a customer calls or uses mobile chat to request opening a new account, the representative (or bot) can ask if they would like to expedite the process by completing the application with Pre-Fill simply by providing their phone number.

2

The customer will receive an SMS with an Instant Link. By clicking the link, the customer provides Prove with the necessary information related to their mobile carrier which authenticates the customer's device.
This initiates Prove to passively verify the customer’s personal identification token (PIT).

3

A customer gives their consent to continue Pre-Fill by entering their birthdate and agreeing to the terms and conditions.

4

Having given their consent, the customer will review the autofilled data by either editing or approving it. The data has been pulled from authoritative sources like credit bureaus and is highly accurate.

5

And just like that, the customer has successfully onboarded via chat on the client’s contact center.
With Prove Pre-Fill, the customer enjoys a speedy onboarding process while companies appreciate a drop in customer abandonment rates.

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Chat

Status: Release
Solution & Use Case FAQStandard Configuration
1

Prove Pre-Fill provides your customer with a secure and frictionless digital onboarding experience from their very first touchpoint providing your customer a link to initiate their onboarding journey. 

In the background, Prove conducts an eligibility check to ensure there is enough consumer data to continue with Prove Pre-Fill, while confirming real time behavior and tenure of the phone’s reputation score to prevent fraud.

2

The customer gives their consent to continue  Prove Pre-Fill by entering their birthdate and agreeing to the terms and conditions.
This initiates Prove to passively verify the customer’s personal identification token (PIT). 

3

Having given their consent, the customer will review the autofilled data by either editing or approving it. The data has been pulled from authoritative sources like credit bureaus and is highly accurate.

4

And just like that, the customer has successfully onboarded on their mobile phone via chat. With Prove Pre-Fill, the customer enjoys a speedy onboarding process while companies appreciate a drop in customer abandonment rates.

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QR Code

Status: Early Adopter
Solution & Use Case FAQStandard Configuration
3

The customer scans the QR code with their smartphone to access the sign-up page and initiate the onboarding process.  
In the background, Prove conducts an eligibility check to ensure there is enough consumer data to continue with Prove Pre-Fill, while confirming real time behavior and tenure of the phone’s reputation score to prevent fraud.

4

The customer gives their consent to continue Prove Pre-Fill by entering their birthdate and agreeing to the terms and conditions.
This initiates Prove to passively verify the customer’s personal identification token (PIT).

5

Having given their consent, customer reviews the pre-populated personal identity data by either editing or approving it.
The secure, compliant data has been pulled from authoritative sources and is highly accurate for a streamlined process.

6

And just like that, the customer has successfully onboarded on their smartphone via embedded media.
With Prove Pre-Fill, the customer enjoys a speedy onboarding process while companies appreciate a substantial drop in customer abandonment rates.

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Mobile & App

Status: Alpha
Solution & Use Case FAQStandard Configuration
1

Prove Pre-Approved Credit enables a direct call of action to consumers with a pre-selected offer for account opening.  

The customer clicks to initiate the onboarding process  and display pre-qualified offer with one simple click.

2

In the background, Prove conducts an eligibility check to ensure there is enough consumer data to continue with Prove Pre-Fill, while confirming real time behavior and tenure of the phone’s reputation score to prevent fraud.

3

The customer will review the offer and initiate their acquisition steps.

4

The customer gives their consent to continue  Prove Pre-Fill by entering their birthdate and agreeing to the terms and conditions.This initiates Prove to passively verify the customer’s personal identification token (PIT).

5

The customer will review the autofilled data by either editing or approving it. The data has been pulled from authoritative sources like credit bureaus and is highly accurate.

6

And just like that, the customer has successfully signed up for a pre-approved credit card. With Pre-Fill, the customer enjoys a speedy onboarding process while companies appreciate a drop in customer abandonment rates.

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Desktop

Status: Alpha
Solution & Use Case FAQStandard Configuration
1

Prove Pre-Approved Credit enables a direct call of action to consumers with a pre-selected offer for an account opening.  
The customer clicks to initiate their identity and display pre-qualified offer with one simple click.

2

In the background, Prove conducts an eligibility check to ensure there is enough consumer data to continue with Prove Pre-Fill, while confirming real time behavior and tenure of the phone’s reputation score to prevent fraud.

3

The customer will review the offer and initiate their onboarding acquisition steps.

4

The customer gives their consent to continue  Prove Pre-Fill by entering their birthdate and agreeing to the terms and conditions. This initiates Prove to passively verify the customer’s personal identification token (PIT).

5

The customer will review the autofilled data by either editing or approving it. The data has been pulled from authoritative sources like credit bureaus and is highly accurate.

6

And just like that, the customer has successfully signed up for your pre-approved offer securely through Prove Pre-Fill. With Pre-Fill, the customer enjoys a speedy onboarding process while companies appreciate a drop in customer abandonment rates.

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10-Second Demo

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Preliminary Sample Prove / Client ROI Model
(TBD - Solution in Beta)

View ROI Model


Prove Consumer Marketing℠ Solutions

Stay tuned! ROI Model coming soon!

Prove Consumer Marketing Rate Card (TBD - Solution in Beta)


Prove Consumer Marketing℠ Solutions

Stay tuned! Rate Card coming soon!

Prove Consumer Marketing Documents
(TBD - Solution in Beta)

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Prove Consumer Marketing℠ Solutions

Stay tuned! Documents coming soon!