Individuals, on average, have 100-150 online credentials, all verified to different levels at different brands.

Plagued by fraud: despite the endless authentications and verifications that the customer must endure, rate of fraud continue to rise.  Contributing factors to the rise in fraud include poor password hygiene, the frequency of data breaches, and the continued digitization of our world.

Full of friction: surfing the web is no longer an enjoyable experience. Tired of constantly proving their identity, customers often drop out of onboarding experiences prematurely.

In the future, there will be one digital identity per person rather than one digital identity per website.

By relying on encryptions (found in SIM Cards) rather than easy-to-steal passwords as a source-of-truth, rates of fraud will decrease.

Consumers will spend less time authenticating and more time enjoying the web.

Unmatched historical behavior data
Prove’s tokens come with rich historical activity signals that allow us to measure real-time behavioral risk, allowing customers to make the most accurate security decisions possible.

The most accurate consumer identity tokens
‍Prove’s tokens are the most accurate digital identifiers for consumers; they were created with powerful algorithms designed to thwart the six major categories of identity fraud, including synthetic identities and true name fraud.

Only consented and authenticated data is included
‍Prove’s tokens come with rich historical activity signals that allow us to measure real-time behavioral risk, allowing customers to make the most accurate security decisions possible.

Durable and omni-channel
‍Prove’s tokens persist through lifecycle events, reducing the need to re-enroll when consumers get new phones and preventing socially engineered account takeovers.

Attributes only become associated when accessed using a strong key
‍Prove’s tokens are the root of a powerful identity graph that bind verified attributes such as national identifiers, Date of Birth, email addresses, IP Addresses, shopping preferences etc.

Real-time behavior drives intelligence
Prove’s tokens self-learn through authentication events which advances Assurance Levels and Proven Tenures, bolstering the efficacy of our network with each transaction.

Consumers control where and when their tokens are used
‍Prove will offer consumers control over their own tokens, allowing them to revoke all consent; choose to only assert their personhood, age, or other verified attributes; or decide to have Prove manage their tokens to secure their digital transactions and remove friction everywhere Prove is accepted.

When a consumer goes through a Prove Pre-Fill® flow they are in fact presenting their Prove Identity Token (PIT), located using their phone number and last four digits of their SSN (or DOB).



This possession check is the key step that captures consumer consent to present their token to the brand in order to complete the application.

A consumer being sent through Prove Identity is verifying themselves against the attributes present on their Phone Identity Token (PIT) in PIN. We look up the PIT using the phone number and asserted PII and use the match results and associated real-time behavior signals to help determine the consumer experience.