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Is Inaccurate Data Damaging Your Business and Your Bottom Line?
68% of companies recognize that data quality issues are an obstacle to digital transformation (source: Experian), while companies with “high-quality data management” generated 66% more revenue than companies with insufficient data quality strategies (source: SiriusDecisions). For businesses, the negative impacts of poor data quality include productivity loss, operational expense, reputational damage, and missed marketing, sales or relationship-deepening opportunities. For customers, poor data quality often makes it difficult to complete processes designed for self-service.
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